NORMALUM – Mixed Realities develops projects in the media field for international clients for more than 10 years. In 2007 I founded my company in Berlin to grow different projects in the field of: interactive design, transmedia & games.

  • Transmedia Storytelling
  • Art Direction
  • Imagefilm production

A Berlin-based narrative interaction design & transmedia consultancy offering facts, insights and clairvoyance for transforming  themes into engaging stories and a passive stories into interactive dialogues. We develop and produce storyworlds crossing multiple channels (Films, Games, Books, Websites etc.) in a meaningful way as well as consult clients, who seek new ways to reach their audience through interactive storytelling, interactive experiences and viral entertainment.

Connecting the what and the how with the why of Interactive Storytelling and Experience Design to grow audiences organically.

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Latest Projects

COLLEGE OF X – Berlin (2017-2019) 

ART DIRECTION & Graphic Design

Build-up and production of a new 1-3-year course offer for visual arts. As a partner project of the renowned Scuola Internazionale di Comics (Italy & USA), we developed new topics and design with the latest trends education in comics, illustration, concept art, animation, game design and – last but not least – storytelling and VR for adults in Berlin. 30+ events and screenings for 2 years.


Crossmedia strategy & production of documentary webseries, webpage, social media channels, photos, drone video & coordination of on- & offline activities for the sculpture “The Sky Over Nine Columns” of German artist Heinz Mack, last remaining protagonist of the ZERO movement.

Venice, Fondazione Giorgio Cini, Island of San Giorgio Maggiore / in cooperation with Beck & Eggling gallery, Düsseldorf, Germany

See also in category VIDEO